Liquor Ads On TV Essays - Fermented Drinks, Food And Drink, Alcohol

Liquor Ads on TV Let American Consumer Counseling Help you Get Out of Debt! Liquor Ads on TV According to Antonia Novello, Surgeon General of the United States, in SIRS Government Reporter, the principle cause of death for those between the ages of 15 and 24 are alcohol related car crashes (1). Doesn't it make sense that we should concentrate our efforts into reducing this problem of alcohol abuse? Apparently DISCUS, the Distilled Spirits Council of the United States, doesn't think so. Worsnop says that on November 7, 1996, they removed their voluntary ban of hard liquor ads on television and radio that had been in affect since 1936 (219). He then states that the removal came right after Seagram, a liquor company, advertised for some of their hard liquor on KRIS-TV in CorpusChrist, Texas (219). This movement is definitely a step in the wrong direction and action should be taken to reinstate this ban, but this time legally. First of all, the removal of the ban gave DISCUS a bad reputation. Already the four major TV networks (NBC, ABC, CBS, and FOX) have vowed not to air ads for hard liquor (Worsnop 219). DISCUS has also lost respect in the field of politics, especially with numerous congressmen and the President, himself. Worsnop said "Beer group representatives think DISCUS' announcement undercut its credibility in Washington" (219). Bill Clinton referred to the decision as "simply irresponsible" (qtd in Worsnop 219). Secondly, many of these advertisements for liquor have been said to target teens. However, Seagram's executive vice president of marketing strategy, Arthur Shapiro, said that Seagram had taken "great pains that our advertising doesn't appeal to or aim at children" (qtd in Krantz 1). This is not so, according to Katherine Prescott, who pointed out the use of animals and a graduation theme in Seagram's commercial. This seems to associate the use of alcohol with academic success when the two rarely coexist (Tannert 2). Clinton also expressed his concern that the ban may cause increased drinking among minors (Facts on File 492 vol 57). Even if teens were not targeted directly in an advertisement, Froehlich says "Teenagers are three times as likely as adults to respond to ads..." This is party due to their self-insecurity (Froehlich 1 Novello in SIRS Researcher 5). It has been suggested that in order to reduce teen response to advertisements, counter-advertising should be used. This is when advertisements are shown that discourage illegal or abusive use or products. Research projects showed that while advertising increased consumption, counter-advertising had a successful, opposite affect (Saffer 4). While this sounds like a good idea, why would a company counter-advertise a product they are trying to sell? It would be just the same to not advertise in the first place and save a lot of money. Many believe that while ads do cause product use, they merely persuade people to change to a specific brand. However, in a survey of 534 teens, "the percentage of teens who said the ads make smoking and drinking more appealing was greater than the percentage who said ads make then want the product." Teens who had at least five drinks in a row during the two weeks prior to the survey taken consisted of 16% of 8th graders, 25% of 10th graders and 30% of 12th graders (Horovitz and Wells 3-5). These ads are clearly having an affect on young adults, and even the teens, themselves, have no doubt they are the primary target of most beer and liquor ads (Horovitz and Wells 3). Another argument made by distilled spirits advocates is that their industry should be treated just like the beer and wine industry because "alcohol is alcohol" (Krantz 1). While alcohol may very well be alcohol, it does come in different amounts. Most liquors have much more concentrated amounts of alcohol than beers and wines do. Distilled spirits companies have also complained that their business has declined because they were unable to advertise while beer and wine companies were allowed to advertise. Beer sales have nearly doubled since the 1960's, while liquor sales have declined 29% since 1980 (Coming to a TV Screen 1). Even though the distilled spirits industry has been obviously hurt by their inability to advertise, it doesn't mean to say they should reduce their morals to the level of beer and wine companies. Rather than removing their own ban and using the beer and wine industry as an excuse, DISCUS should lobby for a ban on wine and beer to produce an equal mark! et in that way. This would allow all three industries to save

Transborder Data Flows essays

Transborder Data Flows essays Perhaps before we start discussing information security and transborder data flows, we need to briefly address two of the characteristics of the global society nowadays: economical and cultural interdependence and the ever-growing technological developments. Indeed, if we refer strictly to the countries in the OECD, countries that are most advanced technologically, the globalization process taking place for the last couple of years has meant that they tend to interact more often, in such a manner that we can now address the term of "Transborder Data Flows". According to one of the articles, these can be defined as "flows of data with an international dimension"[1]. The internalization of information and the increasing data flow has two major implications, in my point of view. For once, it induces the OECD states to create the appropriate regulation that will prevent such things as "the unlawful storage of personal data, the storage of inaccurate personal data, or the abuse or unauthorized disclosure of such data"[2]. This means that each country needs to create a set of laws, constituting thus the appropriate legislative base that will regulate the process. The second implication regards this legislative set in a global context. Acknowledging the fact that the countries members of the OECD are also those which will be exchanging most information and will play the most important part in the transborder data flows, it is to be assumed that a set of rules that have a common ground and are harmonized with one another will tend to facilitate the international exchange of data and information. As we can see, we have two somewhat opposite implications in what the transborder data flows are concerned. On one hand, we are referring to regulation, because we need to make sure that the international data flows do not violate essential human rights, on the other...

Employment Law Essay Example | Topics and Well Written Essays - 2000 words

Employment Law - Essay Example The next issue that arises is whether John Davies employer had done to protect and accommodate John Davies condition. Discrimination as when employer treats a qualified individual within a disability who is an employee or applicant unfavorably because she is a disability. The question that arises is whether Davies was a qualified individual and whose employer treated unfavorably. This is answered in the affirmative The fact that he has been into a company for over two years can not dispute the fact that he is qualified, and he could work well and tight deadlines. The law requires (The Rehabilitation Act 1973) an employer to provide reasonable accommodation to an employee. In this scenario, making the employee perform his duties with minimal pressure and him to continue enjoying the privileges of employment. It can be said that the fact that John Davies was given poor rally in his recent appraisal as a result of him having backlog of work is discriminatory and gross violation of his h uman right to fair wage /promotion. John Davies been denied promotion yet he is qualified and the denial is based on the need of such covered entity to make reasonable accommodation to the physical /mental impairments of the employee. The company failed to make a reasonable accommodation to Davies appraisal and was given poor results despite the fact that he was sickly and unable to attend his job on full time basis. John Davies was denied promotion because of the known disability and yet he was qualified An example of such a case is evident in, Toyota Motor Manufacturing, Kentucky, Inc. v. Williams Toyota Motor Manufacturing, Kentucky, Inc. v. Williams, 534 U.S. 184 (2002) was a case in which the Supreme Court interpreted the meaning of the phrase "substantially impairs" as used in the Americans with Disabilities Act. It reversed the decision by the Sixth Court of Appeals to grant a partial summary judgment in favor of the respondent, Ella Williams that qualified her inability to p erform manual job-related tasks as a disability. The Court held that the "major life activity" definition in evaluating the performance of manual tasks focuses the inquiry on whether Williams was unable to perform a range of tasks central to most people in carrying out the activities of daily living. The issue is not whether Williams was unable to perform her specific job tasks. Therefore, the determination of whether impairment rises to the level of a disability is not limited to activities in the workplace solely, but rather to manual tasks in life in general. When the Supreme Court applied this standard, it found that the Court of Appeals had incorrectly determined the presence of a disability because it relied solely on her inability to perform specific manual work tasks which was insufficient in proving the presence of a disability. The Court of Appeals should have taken into account the evidence presented that Williams retained the ability to do personal tasks and household ch ores, such activities being the nature of tasks most people do in their daily lives, and placed too much emphasis on her job disability. Since the evidence

Segmentation Essay Example | Topics and Well Written Essays - 1500 words

Segmentation - Essay Example Despite this, there are no restaurants in Victoria, BC that serve Saudi Food. The purpose of this paper is to evaluate the marketability of opening a Saudi restaurant in Victoria BC by focusing on three potential market segments for this business venture. Three market segments will be analyzed which include Single Saudi students in Victoria, Married Saudi students in Victoria and Muslim non-Saudi. These will be analyzed based on demographic, psychographic, behavioral attributes. Evaluation of the profitability of the restaurant will be based on the analysis and finally recommendations would be offered for the business. The segment consists of Saudi students including both genders male and female. According to Saudi club in Victoria â€Å"Victoria now has more than 860 Saudi students male and female are divided among between University of Victoria, Royal Roads University, and Camosun College as well as other English institutions in the city; 67 per cent of the students are single and the rest are married† (N. Daheher, Personal Communication, 12 February, 2013). This means 576 are singles. The percent of single Saudi females in Victoria are 17% of 576 (98 females). The percent of single Saudi males in Victoria are 83 of 576 (478 males). These students usually lead a very busy lifestyle. They are involved in a myriad of activities which apart from taking classes includes homework, taking English Language classes and also socializing. Saudi students, especially men, come from a culture where they have little experience of household chores including cooking. Also their busy schedule in Canada does not allow them to take out the time to cook food. While they consume mostly Western fast food, they are still nostalgic about their Saudi food which is quite different from the food that is available in Victoria BC. As mentioned before, there are more than 860 Saudi male and female students; of these 23 percent are married. The married are further divided into male

Storm of Steel by Ernst Junger Essay Example | Topics and Well Written Essays - 750 words

Storm of Steel by Ernst Junger - Essay Example However, what could have been the most significant change in European warfare in those times? Junger’s accounts are extremely straight forward and he makes no effort in downplaying the extremity of the situation; â€Å"Bloody scraps of cloth and flesh had been left on bushes around the crater – a strange and dreadful sight that that put me in mind of the butcher – bird that spikes its prey on bushes.† (Page 23) One can easily notice the fact that the book involves a lot of manual work when it came to fighting. Shelling, that is tear gas was a common way of making the enemy retreat. It can be stated that there was minimal use of technology, the biggest one being guns and bullets. Even though the Industrial Revolution took place in the 18th century, it had a rather late impact on the European warfare. There was little or less impact in World War I for them, however, towards the 20th century and when World War II took place, some big changes were observed. Nu clear powers came into being when the world witnessed the bombings of 1945. The storm of steel clearly gives away tactics of that time. It is quite obvious that only the general who is the head of a particular army made plans and the rest of them just followed or executed it. However, this single minded approach is not very useful if we pay a little attention. In the late 19th century, people started believing that the risk or fate of an entire nation in a war could not be left upon one person’s hand; hence the general started being advised when it came to making plans regarding battles. Also till World War I generals would be present in the scene of action. This routine was changed when strategies were allotted into categories which were separated geographically. This meant that at no single time, the strategies could be gone into the hands of the enemy at once. These accounts of Junger can be easily used to analyze the European tactics and warfare in those days. In the very beginning of the book, Junger introduces the reader to the introduction he got when he was fist deployed, a place called Champagne. As soon as the soldiers reached their place, they were attacked with what Junger describes as â€Å"curious fluttering and whooshing sound†¦followed by a sudden violent explosion† (Page 6). The attack was also made by shelling which has been frequently in the past and remains to be commonly used today as well. As the book moves forward, we learn the use of trenches. Trenches play a significant part in the book, as it is a great defensive strategy. World War I has played a significant role in developing the European countries in matter of tactics and warfare. The biggest change that one saw in the warfare was the decrease in the usage of trenches. They were greatly used in the World War I as per the narrations of Ernst Jugner, but just as the world has witnessed a revolution in every aspect of life, technological advancements also came and s wept everyone off their feet. Trenches required hard work and a lot of labor, also, with the new machines and equipment, crossing trenches became no problem at all. As a result, when the trenches stopped providing the basic need of security and shield, they were stopped being used as a whole. After World War I, there was a rather definite change in European warfare. In terms of

A Space Odyssey Film Analysis English Language Essay

A Space Odyssey Film Analysis English Language Essay A Space Odyssey revolves around the theme of evolution. This is a story about how man is overwhelmed by technology. The story follows the evolution of man from man ape. The film also takes into account humans evolution in to the future which involves humans creating Artificial intelligence. This idea develops out of humans use of the tool and eventually evolving beyond their biological needs. HAL represents this evolution but also warns of the problems that can arise when man creates artificial life. HALs malfunction is one such problem that warns of the advancement of technology where humans do not have full control. HAL begins to think on its own and digress from its original programming. HAL also shows signs of evolution as he begins to show emotion that he was not programmed to have. HAL becomes aware of himself and acts to make choices. This can be seen as HAL acts to defend himself for his continued existence. Stanley Kubrick is able to address the idea of evolution through spe cial effects . This can be seen as the effects for the time of the film were realistic with the representation of outer space. This was one of the first films to depict no sound in space. This film raised questions about the relationship between humans and artificial life. Kubrick is also able to accomplish a way of getting the relationship between human and technology across with little to no dialogue in the film. He attempts to portray events visually or with sounds that would have usually been used through dialogue. The basis of 2001: A Space Odyssey is that man has reached a point technologically with their tools that the next evolution step would be consciousness of artificial life. This can be seen through the HAL 900 computer. HAL is an artificial intelligence and an onboard computer of the spaceship Discovery. HAL is capable of speech and emotion. HAL 9000s voice is soft but is able to mimic human emotions which is very eerie . HAL maintains the ships functionality while the crew act as mechanics make the crew seem almost obsolete as Kubrick hints at the end of human evolution through technology. The films effects add to the theme of human evolution. The images of people walking upside down inside the windows of the flying spaceship gave great use of the camera angles. This image was a favorite of mine that added to the theme of human evolution. The film also used the effects of the monolith as a turning point in the history of man . The realization of this monolith gives way to the making of weapons eventually leading humans into space. As nature is replaced with technology a sense of individuality is lost and humans have no emotion. This film demonstrates a world that has sacrificed wisdom for knowledge. The monolith shot gives the viewer an example of using lines to direct the eye to a specific point. This is a good special effect that stood out. The music adds to the imagery that emphasizes how big the universe really is. The first scenes of space are enhanced by a classical soundtrack. When inside, the soundtrack is lively. However, outside things are silent .Kubricks ch oice of music ranged from conventional to odd. As a result, the music fit the storyline. The character performances in the show are robotic. The astronauts seem to just be janitors and seem unnecessary to the overall mission. This does add to the effect in the movie. The first characters are of prehistoric Earth and are apelike. An alien monolith appears to them and they quickly evolve to use tools and weapons. The film pioneered front projection in mainstream movie production. This can be seen with the weightless scene disconnecting HAL. The disconnection of HAL was one of the key shots in the movie. The film was a pioneer in front projection in mainstream movie production. This can be seen with the weightless scene disconnecting HAL. The disconnection of HAL was a memorable screen shot worth noting. All in all, the many effects in 2001: A Space Odyssey add to the theme of evolution .

Abortion is Not the Reason for Lower Crime Rates Essay -- Argumentativ

What is wrong with the ivory tower? The appointment of Peter ("Death to Disabled Newborns!") Singer to the bioethics faculty at Princeton University has generated considerable controversy. Recently, University of Chicago economist Steven Levitt and Stanford University Law School professor John Donohue III created a furor with their research paper "Legalized Abortion and Crime." The authors contend that legalized abortion fueled the drop in crime in the 1990s because a new subclass of humanity they've identified- "women most at risk to have children who would engage in criminal activity"-have higher abortion rates, thus preemptively executing the would-be felons. This subclass, we are told, is populated predominantly by women who are teens, single and/or African American. Talk about your prenatal racial profiling! The American public is supposed to be grateful to have been spared the cost of not only the crimes, but due process, trial by jury, incarceration, appeals and execution. Â   The paper footnotes even the title with "preliminary and incomplete," and contains all manner of caveats on the "well recognized potential shortcomings of the [crime] data" and concedes the general impossibility of ever proving the asserted causal link with any degree of certainty. Yet it brazenly attempts to put a happy face on the achingly personal and national tragedy that is abortion. That is why articles extolling the findings are popping up throughout the pro-abortion press, while indignant editorials are questioning the authors' eugenicist leanings. It was, after all, Planned Parenthood founder Margaret Sanger who established contraceptive clinics in ghettos so that "defectives" and "human weeds" could be eliminated. Â   Wi... ...gnant, compared to 20 percent of girls in the same age group in D.C. public schools. About 10 percent of the Best Friends participants ages 12-18 had had sex, compared to 72% of their peers. Â   Why the decline in crime in the 1990s? Many plausible explanations have been reported (and given short shrift by the authors), including higher conviction rates and longer prison terms which are keeping repeat offenders off the streets, more police and better policing strategies, decline in the crack cocaine trade and higher expenditures in victim precautions like security guards, alarms, car theft devices, etc. Â   Might I suggest another avenue of research? Let's determine what conditions lead families to produce academics who have no sense of the sanctity and dignity of human life. Some early childhood intervention in values education might really pay off.

How is our current Economic growth compared to 30 years ago Essay

The year 1979 saw both external and internal conditions become difficult owing to rising inflation with end user prices increasing by 13%. The years 1979 to 1981 saw the US experience a double-digit price increase owing to global petroleum price increases, federal financial policies, plus the spending patterns of the government. The United States economic system started to take a descending trend. In order to manage such financial troubles, the administration of jimmy carter squeezed the national financial plans and implemented financial restraint (United nations, 2008). The administration as well declared short plus long-term energy regulations and attempted to control the financial climate. By mid 1900s, the US was a key end user of almost each significant industrial unprocessed material. Approximately 40 percent of the global total production of commodities was done in the US industries, even though American population was approximately 6 percent of the global total, with its total territory area being approximately 7 percent of total earth surface (Kubarych, 2002). United States production has gone on expanding recently, although at a more sluggish pace compared to other First World nations. THE United States by far surpasses each other country in the volume of her Gross national product (GNP) in unqualified terms. Unites states’ GNP experienced a growth rate of more than 300% ($3. 3 trillion) from 1970 to 1983. The year 1998 saw Americas Gross Domestic product (GDP) REACH $8. 5 trillion; per person GDP reached $31,500. 2002’s per person GDP mounted to $37,600, with national GDP amounting to $10. trillion. US Inflation in the 1990s was not significant as it was from the 1970s to 1980s. US rates are lower than those of many First World nations. From 1970 to 1978, for instance, end user prices rose by 6. 7 percent per annum (Sheikh, 1999). Following twenty years of financial prosperity, the US witnessed a financial decline in the 1970’s, an era famous for the unparalleled blend of stagnating economic progress plus inflation, which led to the development of the term stagflation. Overseas competitors within Europe and Japan confronted the world dominance of US manufacturers, whereas the 1973-1974 and 1979 petroleum crises eroded public trust in business and government institutions (Fisher, 2009). The mandatory Lockheed and Chrysler bailouts symbolized the tough changeover to a fresh economic period, characterized by the significance of the service segment and plus the growth of little business ventures. During the initial presidential tenure of Ronald Reagan, beginning in 1980 to 1984, America witnesses 2 harsh recession years succeeded by 2 strong recovery years. Inflation rates declined with many new job opportunities created. However, the early plus mid-eighties economic growth was accompanied by several shocking developments. National budget shortfalls, arising from spectacular military expenditure increases, and from increasing entitlement plan, for instance, Medicare and Medicaid, costs, averaged in excess of $150 billion per year. As at 1992, total shortfall amounted to $290 billion, in other words $1,150 per each American citizen (Marcy, 2008). Additionally, company debt increased spectacularly, and family borrowing increased twofold compared to personal revenue. The 1980s as well experienced banking crisis due to several factors including: problem lending to Third World nations; elevated interest and inflation rates; and speculative property market schemes that made many banks collapse when the early 1980s property market boom collapsed. The Ronald administration brought in Reaganomics in 1981, which were fiscally-expansive financial policies, thus reducing federal revenue levy rates by twenty five percent. Inflation reduced from 1980’s 13. 5 percent figure to a mere 3 percent in 1983 because of tougher control of interest rates and money supply by the Federal Reserve and a brief recession. Real GDP went on increasing and unemployment went on rising to peak at 10. 8 percent in 1982, and then fell to 5. 4 percent in 1989. The disparity between the wealthy and the poorest increased whereas the national debt tripled. In 1981 the national debt was $930 billion; it stood at $ 2. 6 trillion in 1988. The United States began to experience huge trade shortfalls (http://www. mofa. go. jp/POLICY/other/bluebook/1980/1980-1. htm). The beginning of deindustrialization from the late 60s to early 70s made income differentials rise to an all time high. However, consumers had a record ability to purchase quantities of commodities they never were able to purchase before. Due to the practice of US companies to outsource heavy engineering and manufacturing labor operations to less developed nations, income differentials rose dramatically. The US Gini coefficient in 2005 had increased from 1968’s 0. 386 to 0. 469. The difference between the wealthy and the impoverished grew larger by the close of the 1900s. The proportion of the national revenue appropriated by the wealthiest American household increased from 1977’s 18. % to 1990’s 24. 5%, whereas the proportion of the most poor dropped from 5. 7 percent to 4. 3 percent. Outside America’s trade circumstances worsened due to the development of a swelling trade shortfall by a combination of a passive American dollar and elevated foreign investment levels. The 1990s saw America plunge into an economic recession due to rising petroleum prices after Iraq invaded K uwait, reducing credit availability, and a steep interest rates rise (McConnell, Bruce, Flynn, 2006, 137). Output dropped by 1. 6 percent with 1. 7 million job opportunities being lost. Unemployment levels increased from 1989’s 5. 2 percent to 1991’s 7. 5 percent. As at 1998, unemployment rates had dropped to 4. 5% (Sheikh, 1999). The revival that commenced in 1991 launched a continuous expansion period, which boasted of being the 3rd largest, since the Second World War, in 2000. Actual GDP growth varied from 2 percent to 3. 5 percent; the figures for 1998 were 3. 9 percent. Following climaxing at 7. 5 percent, unemployment dropped progressively during the early and mid 1990s, dropping to 5. 6 percent by 1995, 5. 3 percent at the close of 1996, and remaining less than 5 percent in 1998. Inflation generally remained less than 3 percent past 1993/1994. The stock markets were exempted from being influenced by the restrained economic climate; they increased from 1995 to 1997 owing to reduced employment, strong company profits, and reduced inflation. Stock markets expansion had declined as at 1999/2000. The bipartisan balanced-financial plan, that was passed and ratified in 1997, was another reason for buoyancy. The scheme, merging spending and tax cuts over some 5-year duration, aimed to balance the national financial plan by the year 2002. The government, in 2001, predicted a $275 billion budget excess for the financial year ending 2001 September, a prediction that was soon reversed. At the dawn of the 21st century, substantial financial concerns, apart from the usual concern regarding how much longer the boom would last before ultimately collapsing, included America’s huge trade shortfall, the rising medical expenditures for aging citizens, plus the inability of the sturdy economic system to enhance the circumstances of the impoverished. Starting in 1975, household revenue gains were witnessed almost solely by the top 20 percent households. Nevertheless, towards the close of the 1990s plus early 21st century, productivity continued to expand, the job market was squeezed, and inflation remained comparatively low. Economic expansion halted by mid 2001, mainly owing to the conclusion of the extended asset boom, particularly within information technology sectors. The economic system suffered a recession towards the close of 2001, affecting the manufacturing and service sectors. The September 11th 2001 terrorist attacks on the US worsened the underperforming financial situation. 001 Mean real GDP growth increased by a mere 0. 3 percent. The economic system of the United states, which in the 1990s dictated worldwide economic progress, turned out to cause global financial decline in north America, Japan, Europe, southeast Asia, and Latin America. The economic system began a slow recovery in 2002; GDP growth estimates were 2. 45 percent. Scholars attributed such modest upturn to the capability of commerce think tanks to react t o financial inequities on the basis of real-time data, deregulation, plus creativity in product and financial markets. However, local confidence regarding the economic system continued to be low, and combined with key company failures, such as World Com and Enron, plus extra stock market limits, the upturn remained uneven and sluggish. Growth declined by the close of 2000, with unemployment rates rising to 6. 3 percent by July 2003. CPI rates of inflation dropped to below 1. 5 percent at the start of 2003. This raised anxieties regarding the possibility of deflation. There was also a significant increase in armed forces expenditure due to the 2003 Iraq war (http://resources. metapress. com/pdfpreview. xd? code=wr28t0l0n1187370&size=largest). After the Iraq war, consumer expenditure and stock values rebounded; housing market continued to be sturdy; inflation rates were low; extra tax reductions were enacted; the American dollar decreased in value on global markets; growth productivity was sturdy; and petroleum prices dropped (McConnell, Bruce, Flynn, 2006, 131). Due to such factors, numerous analysts forecasted a more positive financial situation come 2004. However, the national budget shortfall was predicted to amount to $455 billion in 2003, the biggest deficit ever recorded. The US economic climate was mainly shaped through private expenditure; the decline of private expenditure had a vital role in slowing down the gross national product growth rate. However, fixed ventures were as well already declining. Nevertheless, economic progress did not persistently decline in 1978; rather, it varied significantly from, one quarter to the next. Despite the fact that the rate of growth showed consistent patterns, the anticipated improvement regarding the US balance of payments was not realized. The year 1979 witnessed a sharp decline in car trade by America’s 3 main auto manufacturers, Ford, Chrysler, and General Motors. This led to the dismissal of about 100,000 employees in the automobile industry. By 2002, the US economy had a number of weaknesses and strengths. The strengths were witnessed in: the housing market; automobile sales; imports, military expenditure; and inflation. Weak segments were: the labor market; trade fixed investments; construction; bank loans; and profits. Regarding strong points, the housing sector witnessed sturdy price rises, averaging approximately 7 per year. Reduced interest rates allowed households to re-fund mortgages and dispense some gains on homes. Credit card and car loan access was as well simple. Such extra monetary resources support sturdy consumption expenditure. Regarding automobile sales, owing to sufficient liquidity, consumers could capitalize on low-cost funding incentives and price reductions to purchase automobiles at prodigious rates. However, automobile firms were unable to earn much due to the existence of a highly aggressive environment where pricing supremacy was non-existent (Yellen, 2008). Pertaining to imports, much consumption emerged in form of increased import levels and current account and trade deficits. In defense expenditure, the increase in armed forces hardware, particularly aviation spare parts and airplanes added approximately 0. 5 percent to GDP expansion. Inflation was mainly caused by petroleum and housing prices. In 2002, labor market growth was minimal and new layoffs diminished. Unemployment rate stood at 6 percent. Regarding trade fixed investments; there was tremendous surplus capacity within a number of ultra-modern industry sections, particularly telecommunications apparatus. Senior managers further tightened investment budgets. In the construction industry, the drop in non-housing property development was catastrophic. Local government and state infrastructure programs were downsized due to budgetary constraints. Regarding bank loans, standards were tightened and costs increased, particularly for borrowers with little creditworthiness. Loan demands dwindled. Regarding profits, numerous industries were not making any profits (http://www. nationsencyclopedia. com/Americas/United-States-ECONOMY. html). The US economy in 2008 shrunk at a 6. 3 percent yearly rate in the last quarter of 2008. Unemployment rates are increasing with about 13. million unemployed people, translating to an 8. 5 percent unemployment rate. This situation has worsened the home market problem. A recent Case-Shiller survey indicated that the decline in home prices increased in 20 surveyed city districts, declining nineteen percent per annum for the 3-month time period concluded in January 2009. Business owners have added to the problem by reducing expenses, especially the labor cost, and operating squeezed inventories, downsizing delivery lines, postponing all except the most compulsory capital spending, and generally evading risks in order to maintain business margins. The outcome is that the American economic system is static, with no new ventures and no gains (http://www. oecd. org/document/45/0,3343,en_2649_34573_38630765_1_1_1_1,00. html). The contraction of us overseas markets, that are essential to economic growth through the sale of high-value services and goods, is another negative development. The World Bank predicts that global economic systems will experience a 1. 7% decline in 2009, with international trade experiencing a 6. 1% decline. The Federal Reserve is taking radically proactive plus highly creative measures to reinstate credit market vibrancy and control financial decline. In about 1 year, the Federal Reserve has: set up a loan structure for main security merchants , adopting fresh types of guarantee for such loans; started exchange lines with 14 key trading partners , for example, Bank of Japan, European Central Bank, Bank of England, Banco de Mexico, Monetary Authority of Singapore, and Korean Central Bank , to offer such overseas central banks the capability to provide united states dollar financial support to organizations under their command ; developed facilities for backstopping financial market joint funds; started fresh mechanisms in conjunction with the Federal Deposit Insurance Corp. nd the Treasury to fortify particular banks’ security; carried out a key plan to buy business paper, which is a major element of the economic system; started to reimburse bank reserves interest; declared plans to purchase as much as $100 billion of Fannie Mae, Federal Home Loan, and Freddie Mac direct debts, and then pushed up the amount to $200 billion; declared plans to purchase $500 billion worth of the mortgage-backed securities supported by Freddie, Ginnie Mae, and Fannie, then pushed the amount to $1. 5 trillion; declared and recently implemented a novel facility for supporting the provision of asset-supported securities guaranteed by learner loans, credit card loans, car loans, plus loans collateralized by the Small Business Administration; and commenced the procedure of buying as much as $300 billion worth of long-term Treasury securities to assist enhance private credit markets conditions. In addition, the Federal Open Market Committee (FOMC) lowered the federal funds levels to 0-1/4 of 1 percent. At the same time, the FMOC reduced the rates charged on banks when they borrow from FMOC’s discount window in order to reduce the credit cost to the economic system. Therefore, the balance sheet of the federal reserve has expanded to about $2 trillion currently, which ids in excess of twice the increase witnessed since its inception in 2008.

Mobile Communication Satellite Systems The WritePass Journal

Mobile Communication Satellite Systems Introduction Mobile Communication Satellite Systems IntroductionReferences:Related Introduction In this era of 21st century one cannot imagine human life without mobile communication. From mobile handsets to computers, smart-phones to laptops, iPads and Cable Television systems everything is part of this mobile communication era. As the countries are progressing, competition among them is increasing all over the world. With the advancement in technology lives of people are getting faster and busier, businesses and industries are expanding globally, therefore, the demand for mobile communication is increasing immensely with every passing day. Scientists, researchers and engineers are always looking for ways to serve the world with this demanding technology in every possible way. During the last 25 years there has been a tremendous growth in the field of satellite communication. The idea of using the Satellite Systems for mobile communication has appealed to many people in the past and it still continue to do so. There has been an extensive research going on in this particular area globally. A lot of progress has been achieved so far but it is a fact that advancement in technology can probably never end. As the demand for communication is increasing, means and resources to carry out this communication are often limited. For instance if communication of information is to take place between the countries that are hundreds of miles apart, across the ocean, the typical wired medium cannot always be used. And also how are we supposed to communicate when we are not connected to the land communication systems by any means? Here satellite systems come into play. With the help of satellite systems we can provide mobile communication services even to very fast moving vehicles, to the aircrafts during flights, to ships and submarines in oceans, and also to remote areas of earth where there is no communication infrastructure. So in this way we are able to provide services to the areas where application of wired cable medium is not always practically possible. Satellites are the object that revolves around the earth in fixed orbits. These satellites are at typically 400 km to 36000 km above the earth surface. Our purpose of communication over long distances is served by these satellites. Another advantage of using the satellite systems for communication is that they can cover a very large geographical area over the earth surface to provide communication means. When we are using a satellite system we are not limited by the problem factors that we encounter on earth such as laying hundreds of miles of expensive cables, space and land to store machinery and equipment to handle this sort of communication, buildings to handle all the infrastructure needed etc. Therefore, Satellite Systems are often given a thought as a better alternative for mobile communication. Before we look into the details of how mobile communication takes place through these satellites, we need to first understand the satellite systems in general as well to have a better understanding of how the whole technology works. Satellites are sent into space from earth. When in space above the earth surface, these satellites are made to revolve around the earth in fixed orbits with the help of gravitational force of the earth. To understand the phenomenon we can take a very simple and well known example from nature and that is of the Moon. Moon is the natural satellite and as it revolves around the earth, it shines over a huge geographical region of the earth. In a similar fashion, man made artificial satellites, though not as big as the moon but still, covers a considerably large section of the earth to provide communication. These artificial telecommunication satellites can be in four different kinds of orbits above the earth surface depending on the purpose they were sent into space. These can either be geo-stationary orbits, elliptical orbits, medium earth orbit or low earth orbits. In geo-stationary orbits, as shown in Figure 1, the satellite remains at a fixed location over the earth surface which means it covers the same geographical region of the earth.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Figure1: Geo-Stationary Orbit Elliptical orbits are used when satellites are required to cover a certain geographical area of the earth for longer period of time than the other geographical region of the earth. Figure 2 displays in general a satellite in an elliptical orbit. Figure2: Elliptical Orbiting Satellite Medium earth orbit is between 5000 km to 15000 km above the earth surface. While in low earth orbits, satellites revolve around the earth in circular orbit at about 400 km above the earth surface. Figure 3 depicts the low earth orbits (LEO) and medium earth orbits (MEO) of a satellite. Figure3: LEO and MEO orbiting Satellite Three types of services can be offered by a telecommunication satellite. First is FSS (Fixed Satellite Services), which is for long distance telecommunication services provided by different telecommunication networks on earth stations. Second is DBS (Direct Broadcast Satellite services), which is used for direct Television signals broadcasting from large earth stations. And third is MSS (Mobile Satellite Services), which is used to provide mobile communication services to different stations on earth. In the year 1976, Mobile Satellite Communication was started by Communications Satellite Corporation (COMSAT), which is a US based company belonging to the field of telecommunications. The communication satellites launched by them were called MARISAT (Maritime Satellites) and later an International Maritime Satellite organization (INMARSAT) was formed which now provides Mobile Satellite Communication Services [1]. Earlier satellite communication used to take place by routing calls and information from public landline to an earth station first, and then forwarding them to the satellite. But now mobile communication can take place directly between a satellite and a station or handset on earth. This entire phenomenon fantastically sounds simple but there can be few problems as well in using satellites for mobile communications. For instance, keeping the satellite in its orbit is not an easy task. The orbital motion does not depend only upon the earth’s gravitational pull. When a satellite is in its orbit, its orbit is also affected by the presence of other bodies such as the Moon and Sun. Moreover, our earth is not a perfect sphere so its own gravitational force on a satellite can vary at different locations and the Moon and Sun have their own gravitational forces as well that affects the path of a satellite. Under all these circumstances, satellites do drift from their original path which needs to be adjusted in order to keep the satellite on track. To transmit and receive signals, these telecommunication satellites have a number of antennas to receive signals from one mobile earth station and transmit it to one or more mobile earth station. There is a Doppler Shift as well in the transmitted signal which occurs because of the movement of the satellite and rotation of the earth about its own axis. Mobile communication satellite systems can provide services to those areas that cannot get services from networks on earth. These systems can be of three possible forms [2]. First is that a direct link to the gateway of satellite station can be given to a mobile earth station to connect to the network. Second is that a mobile earth station can be connected to a translator station through a radio link which is responsible to transmit the data from a mobile earth station to the gateway station through a satellite link. In the third type of mobile communication satellite system again a direct link can be provided to a mobile earth station but a dedicated satellite system would be required for this purpose. Different frequency bands are allocated to the satellites to perform mobile communication. Mostly used frequency bands are L-Band, C-Band, Ka-Band and Ku-Band. L-Band has the uplink frequency of 1.6 GHz and a downlink frequency of 1.5 GHz for commercial mobile satellite services (MSS). The long wavelength of this band allows it penetrate building structures and also get least affected by rain. Therefore, less powerful antenna transmitters are required. C-Band has the uplink frequency of 6 GHz and a downlink frequency of 4 GHz. Ka-Band uplink and downlink frequencies are 30 GHz and 20 GHz respectively for commercial use of mobile satellite mobile services and 44 GHz and 20 GHz of uplink and downlink frequencies for military use. This band has very large spectrum and high bandwidths available. But due to short wavelengths, it is largely affected by rain. Therefore, to increase the signal power very high power transmitters are required. On the other hand, Ku-Band has the medium range of frequencies. The uplink frequency is 14 GHz and downlink frequency is 12 GHz for fixed commercial use. Due to medium wavelengths, its signals can also penetrate many structures and are still able to provide high bandwidths but still they are affected by rain. As the earth terrestrial networks, satellites are also required to serve a number of users simultaneously. So at a time when millions of users are accessing satellite services there is a need to have some sort of mechanism to differentiate and secure each user’s transmission. For this purpose, there are a number of multiple access schemes of which the three most commonly used are TDMA (Time Division Multiple Access), FDMA (Frequency Division Multiple Access) and CDMA (Code Division Multiple Access). In TDMA, there are different time slots. Each mobile earth station transmits its data in chunks in a specific time slot at the same frequency. So the data of each user is differentiated in different time slots. In FDMA, different frequency bands are allocated to different users for both the uplink and downlink channels. However, TDMA is a better because of its lower distortions of inter-modulation. In FDMA, downlink bandwidth is divided among a number of users whereas in TDMA full downlink bandwidth is available to all users during a specific time slot allocated. Also in FDMA, we may have to decrease transponder power by one half to minimize the distortion due to inter-modulation. The third most commonly used multiple access scheme CDMA has no restrictions as in TDMA and FDMA. Each user can transmit its data at any time and can also use the same frequency bandwidth. In CDMA, each mobile earth station’s transmission is separated by a unique code. Signals transmission are separated by using spread spectrum technology that is why CDMA is also called Spread spectrum Multiple Access. Spread spectrum scheme assigns to each mobile station a unique code to generate a pseudorandom sequence to separate signals transmission and to spread the transmission across the whole bandwidth available from the satellite. When the signals transmission arrives at the receiver, it can be extracted by using the same sequence generated initially. The only limitation of the CDMA scheme is that it is very expensive to implement and can support a very limited number of mobile earth stations at a time. As the science has advanced in technology, there are a number of mobile communication satellite systems now. Now we have a look at the different mobile communications satellite systems that exist today. These mobile communication satellite systems are divided into three groups namely: Geo-Stationary Systems, Big Low Earth Orbit (LEO) Systems and little Low Earth Orbit Systems. In Geo-stationary systems, INMARSAT and MSAT are the two satellite systems that we have. In Big LEO systems we have IRIDIUM, ARIES, ELLIPSO and ODYSSEY satellite systems. For little LEO systems we have LEOSAT, STARNET, ORBCOMM, and VITASAT satellite systems. Of these satellite systems, International Maritime Satellite (INMARSAT) System is a very well known global mobile satellite telecommunication system. These satellite systems are connected to PSTN (Public Switched Telephone Networks) and they provide connectivity and communication services to a mobile earth station all over the world. Which means a user with a satellite mobile handset connected to the INMARSAT satellite system can receive services while roaming in any part of the world without being dependent on local terrestrial public networks. So a satellite connection proves to be really helpful in case something goes wrong with the terrestrial network such as a natural disaster etc. INMARSAT is running its operation on four geo stationary satellites providing global coverage namely: INMARSAT-A, INMARSAT-M, INMARSAT-B and INMARSAT-C. High quality telephone, fax and high speed data services are provided by INMARSAT-A satellite system. In addition to dialling to a telephone or fax number directly, it can also provide image and video transmission services. INMARSAT-M provide services at a much cheaper rate as compared to INMARSAT-A. It has a fully digital and portable terminal to provide high quality cellular voice and data transmission services. Additional functionalities are added in INMARSAT-B satellite system compared to INMARSAT-A at a much lower charges. Along with new services, it provides very high quality voice services and very high data rates with a scope to increase them further in future. INMARSAT-C comes as a low cost communication system with a light weight terminal powered by a battery. It comes with a small personal computer to communicate with the network headquarter whenever needed. The following Figure 4 shows the statistics of the INMARSAT satellite systems all over the world [3]. Figure 4: INMARSAT Satellite System Coverage and Service Providers [3] Iridium Satellite System was proposed and developed by the Motorola Company in collaboration with a few other companies. This satellite has been purchase by the Iridium, Inc Company. In this satellite system, satellites are set into orbits in 6 different polar orbital planes with a total of 72 satellites at about 780 km above the earth surface [4]. Satellites are divided into groups of 11 with equal distance among them.   These are all Low Earth Orbit Satellites. L-Band frequency band is used by mobile earth stations to access satellite link using TDMA or FDMA schemes. Access of the mobile stations need to be synchronized to enable them to transmit and receive in the same time frame slot. Each satellite can handle more than 1000 calls at a time. All the satellites can route traffic to each other as well. This satellite system is designed in such a way that global coverage is achieved and gateway stations, which need to be connected to public switched telephone network on earth, req uired are less in number. Two other LEO satellites systems are ARIES and ELLIPSO which are set into circular orbits above the equator to provide low cost services. Another very well known satellite system is GLOBALSTAR system which provided full global connectivity. This system consists of 48 satellites divided into groups of 6. These satellites are set into orbit in eight different planes at 1414 km above the earth surface and are inclined at 45degrees and 135degrees to the equator. There is no exchange of data among these satellites as in the Iridium System. Therefore, a mobile earth station can only get access to the satellite link when the satellite has a line of sight path to the gateway earth station. Mobile stations can access the satellite using L-Band frequency band. Code division Multiple Access (CDMA) scheme is used to separate transmission of each mobile station. Six spot beams are used to cover the same geographical area on earth as is required by the Iridium satellite system. Satellites in GLOBALSTAR system complete their lifecycle between 5 to 15 years. OrbComm launched its first two satellites in 1995. This satellite system is capable of providing remote monitoring and mobile tracking along with many other commercial services. OrbComm also contains 48 satellites which are in Low Earth Orbits. Access by mobile earth stations to these satellites is made on VHF (very high Frequency) band. The uplink band is 148 MHz to 150 MHz and the downlink band is between 137 MHZ to 138 MHz. Signal and data transmitted from the satellites are not directly forwarded to hand held devices first, rather they are first diverted to the gateway station on earth or public switched telephone network and then they are forwarded to mobile handsets. Satellites in this system have a lifecycle of about four years. Intermediate Circular Orbit (ICO) satellite system consists of ten satellites with the help of which it can provide full global coverage. These satellites are divided into groups of five into two orbital planes at about 10,355 km above the earth surface. They orbit the earth the earth in about 6 hours serving a geographical area on earth for 20 minutes. Each satellite in the Intermediate Circular orbit can provide up to 4500 channels for voice data traffic and access to these channels is made secure and reliable by using the Code Division Multiple Accessing (CDMA) scheme. The terminals ICO systems are capable of supporting dual mode which means that they can operate with satellite and as well as public switched telephone networks. In this entire scenario, each type of satellite system has its own advantages and disadvantages. Geo-Stationary satellites can be useful for one form of mobile communication but in some scenarios it may be more feasible to use Low Earth Orbit satellite system. Like with the help of three Geo-Stationary satellites we can provide almost full global coverage. As the satellites remain at the same point above the earth in Geo-Stationary system, the transmitters and receivers can have the fixed antenna positions without the need to keep track of the satellite which at times can become a very tedious task. Because they are located at about 36000 km above the earth, they are less affected by the atmosphere around the earth during its orbit making its life cycle greater than the other satellite systems. On the other hand, there are certain disadvantages of the Geo-Stationary system as well. Besides almost having no coverage at the north and south poles, one of the biggest problems in this sys tem is performing voice and data communication over these satellites. Because they are far away from earth’s surface, there is very high latency or delay in the transmission and reception which makes it unfeasible for voice traffic. And also because of its large distance from earth’s surface, very high power antennas are required for these satellites which consumes a significant battery power. Moreover, sending a satellite into a Geo-stationary orbit from earth is very expensive as compared to other Low Earth Orbit satellites. While with the Low Earth Orbit (LEO) satellite systems, transmission rates of about 2.4 kbps can carry out voice data communication efficiently. Because these satellites are orbiting the earth at much lower altitude as compared to Geo-Stationary satellites, transmission power required for the antennas is much less which in turn saves the overall battery power consumed. And for the same reason, the delay or latency in the transmission is much less which can compete with the wired cable terrestrial networks on earth. Higher elevation of these satellites to the equator enables are better coverage at the north and south poles. And also because the geographical area covered by one satellite in LEO system is smaller; frequency reuse policy can be best utilized. On the other hand, the very obvious and possibly the one of the biggest problem with this satellite system is the need to have a large number of satellites to provide global coverage. As the satellites in this system do not stay at a fixed position over the earth surface, their serving time geographical is only about 10 to 15 minutes which require very complex antenna mechanism on earth to keep track of the satellites. Another disadvantage of having low earth orbits is the very short lifetime of a satellite. Friction from earth’s surrounding atmosphere can severely effect the lifetime of a satellite in LEO satellite system. If a satellite mobile user is roaming around the world, providing global connectivity to that user also require interconnectivity of these large number of satellites. Mobile Communication Satellite Systems are evolving very quickly in this era to keep pace with the increasing demand of communication globally. The trend is shifting towards the LEO satellite systems from the Geo-Stationary satellite systems because of very less latency delays in LEO systems as far as voice data communication is concerned. However, these satellite systems cannot fully replace the need of terrestrial networks because of these systems are still very expensive for an average user and not all countries of the world are developed enough to cope up with these satellites systems. References: [1]  Handbook of Antennas in Wireless Communications, Chapter 2, Michael John Ryan,   Ã‚  Ã‚  Ã‚  Ã‚   University of New South Wales [2]   Requirements for a Mobile Communications Satellite System. Volume 1: Executive   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   summary, Final Report, 15 Dec. 1981 31 Mar. 1983, TRW, Inc., Redondo Beach, CA. [3]   The Use of Mobile Satellite Communications in Disaster Mitigation, Eugene I. Staffa,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   World Conference on Natural Disaster Reduction Technical Committee Session C [4]   The Past, Present and Future of Satellite Communications, John V. Evans

critique 4 (1) Essays (669 words) - Philosophy, Free Essays

critique 4 (1) Essays (669 words) - Philosophy, Free Essays Philosophy in Relation to Science, Religion, and Mythology Sidney Wright Howard University Philosophy in Relation to Science, Religion, and Mythology Karl Jaspers in Philosophical World Orientation shows the reader the contrast between philosophy and science, mythology, and religion. Philosophy is a broad field of knowledge while in science, there is no specific matter of the study; it lacks the "character" and "positivity" of religion (Jaspers ,296), and it involves to advanced thought for mythical tales. Science is a very subjective ( Jaspers 256) matter. Whenever you trying to experiment with science there has to be an object as a whole(Jasper 257). In other words, whenever you use science there must be something that you are attempting to manipulate. Science is a "cogent knowledge In other words it is logic and can be understood easily through experience and senses'(Jasper 78). Philosophy however works with many concepts or ideas that may not always be "testable. Philosophy can exist with no objects, while if objects were to disappear from the earth science would disappear as well. Science discusses, an object" while Philosophy gives that object a voice" With that being said, philosophy and science has very few distinctions because science is a step stone to philosophy. Science gives you a foundation of knowledge based on a object, but philosophy takes that expounds on it. Based on the authors description I believe Jaspers would define Philosophy as a concept that can help inv ent or publicize a commodity. Philosophy and religion has their own unique differences as well. Jasper believes that religion has positive character while philosophy lacks character"(Jasper 69 ) In other words religion no matter what it may be, gives people tangible evidence of hope in sacred texts and rituals such a prayer. Religion promises positive rewards such as eternal life If you follow certain rules. Not only does following the rules of your religion guarantee you eternal life , but it also promises blessings on Earth. Religion also answers some of the most controversial questions about the meaning of liff and other questions that could disturb someone's soul. Although philosophy attempts to answer questions regarding the meaning of life and attempts to grasp humanity's purpose" it is very different from religion. It has no sacred text, or special rituals . There is no place for anyone who practices philosophy to gather as a community. It is a completely independent journey that encourages freedom o f thought rather than the rules that religions promotes Philosophy doesn't have character because "it deals with reality instead of hopeful thought. So while the questions and answers asked in religion and philosophy may be similar, religion will alway has the same answer where philosophy may not because it is ever changing ''.Based on. Jaspers descriptions I believe he would also define Philosophy as a idea that has the power to control other while not giving them strict guidelines to follow. Lastly mythology and philosophy are different because philosophy is more relevant than mythology. Although mythology is a respectable work of literature ultimately it is only stories or tales made to question reality and meaning behind the phenomena of life.'' Philosophy does this as well, but in a way that is intellectually stimulating. It involves critical thinking, logical analysis to reach a place of total knowledge . Mythology "provides the human experience "(Jasper 125) but it does not measure to the level of thought that philosophy requires. Therefore mythology isn't a useful resource when questions about humanity and human extinction arise. Compared to religion, science and mythology i believe that The author believes philosophy quenches the thirst of knowledge more than any other subject . All of the other entities are just stepping stones reaching for the total Knowledge that is philosophy. Jaspers, Karl. Philosophy . University of Chicago Press, 1969.

JavaServer Page Essay Example | Topics and Well Written Essays - 750 words

JavaServer Page - Essay Example It is alike to PHP, though for the difference, it uses Java Programming Language. JSP is Java Servlet’s high-level abstraction (Bill 2014, p.1). A JSP component is designed as a type of Java Servlet, to do the work of the interface of a user for java web application. They are written as text files combining XML elements, XHTML or HTML codes, as well as the embedded JSP commands and actions (Bomer 2014, p.1). With the use of JSP, input from users can be collected through, database present records and web page forms to dynamically create web pages. JSP tags also have a variety of user purposes such as registering user preferences, retrieving data or information from a database, accessing JavaBeans components, sharing information between requests and passing control between pages (Janssen 23). However, there is program code further division, inside the Application Server, into the three logical tiers. This is fractal in some kind: app server object design which unites the whole system architecture. The diagram below shows the Three-Tier architecture. (Kumar 2008, p. 1) The JSP technology is responsible for dynamically creating Web-based content using middle-tier processing. It does this by splitting the Application Logic from Page Design and then compressing logic in reusable and portable Java components (Walsh 2012, p.1). The logical tier (Middle Tier) is removed from the Presentation Tier and controls the functionality of an application, on its own, by performing processing in details (Walsh 2012, p.1). Any code that is not related to retrieving and storing data, as well as to formatting data for user’s display is business logic, in three-tier architecture. For several reasons, it makes sense to store in separate objects, this business logic (Walker 2014). These objects are comprised in the middle tier. However the divisions are often blurry, between the three layers, and business logic is best in most programs. The terms main

Rusnak Auto Group Human Resource Management Research Paper

Rusnak Auto Group Human Resource Management - Research Paper Example The organization has experienced company certified technicians offering general and critical repairs to different vehicles. The company has focused very well towards customer satisfaction. The organization offers services for both pre owned and new cars. The organization is very famous for all luxury brands and personalized services. The organization belongs to automobile industry. Over the years the company has offered one umbrella solutions to its customers. The organization has recorded $800 million revenue in 2013. The group was founded in 1961. The organization is selling 11 famous brands. The company is very closely related with different corporate social responsibilities. Rusnak Group maintains high quality and ethical behaviors. In USA there are many automobile dealers. The organization is one of the 100 top most dealers in the country. The organization is located into 15 different locations in the country. Over the years the organization has maintained very friendly relation ship with its customers. Providing good quality customer service is one of the most important core competencies of the organization. The company offers multi dimensional services to its customers. Rusnak sales 11 top brand cars. Cars can be pre owned or new car. Rusnak also offers services for those new and pre owned cars. The organization has designed their services according to different brands. The organization provides quick and real time services to its customers. The company has online system for scheduling different car services. Rusnak maintains certain standards. Highly skilled workers are strengths of the organization. Best professional sells personnel and technicians are very important part of the company. The organization cultivates good quality professionals into their company. Association with world’s famous automobile brands is also a core competency for the organization. The company has very close and